At ERA, we believe that tailored digital experiences contribute greatly to our customers' satisfaction.
We got to work on website personalization with Dropsolid Experience Cloud. In a few weeks, we captured behavior, personalized our homepage and integrated these insights into our marketing reports. We gained valuable insights into our visitors, based on their browsing behavior. Insights we use to make the digital experience even more relevant for each visitor. This proved to us that personalization - sooner not later - is key to user experience.