Digital Marketing Specialist

On-site

Dropsolid designs, builds, hosts, evolves and creates powerful websites with results. Combined in a digital ecosystem with at its base a CMS (Drupal), marketing automation (Mautic), personalization (Apache Unomi), and even AI. Traditional systems make way for innovative Digital Experience Platforms. Starting from a strong digital strategy, we create the best online experiences for organizations and all their stakeholders.

Our culture is as important as our code, and it’s reflected in our 6 core values: Trust, Connect, Help, Challenge, Grow and Enjoy. They're the foundation and heart of our company. Driven by an open culture, with a focus on long-term relationships and with a passion for customer intimacy, we always put our customers and their needs first.

As an all-round marketer, you'll help get our positioning on the map! You will do this through digital campaigns, videos, mailings, social media, marketing automation, advertising and all kinds of other channels.

Responsibilities
  • In your role, you will help Dropsolid grow; you will develop and implement marketing campaigns around demos and projects to map our positioning and appeal to the right audience.
  • You will be responsible for creating and developing blogs, articles, etc.
  • Not only will you set up marketing campaigns in the context of our positioning, but you will also help to find the right Facebook and Google Ad campaigns to strengthen our online customer growth.
  • You will take on the challenge of directing quality visitors to our website and improving conversion rates.
  • To do this, you will use various tools such as Facebook Business Manager, Google Ads, Google Analytics, Mautic, YouTube, Wistia ...
  • You write like a professional copywriter and know a thing or two about SEO.
  • You always think creatively to make a budget-friendly impact.
  • You are responsible for Employer Branding campaigns in consultation with your HR colleagues.
  • You are responsible for the organization of various events in which we participate or are sponsor. You are also present at these events.
  • You will hold at least a bachelor's degree and have at least 3 years of experience in a similar role. Knowledge of SaaS environment is an asset.
  • You are motivated to help Dropsolid grow as the Digital Experience Company.
  • You are familiar with the following tools and/or willing to delve further into them: Google Analytics, Google Ads, Google Tag Manager, Drupal, LinkedIn, Facebook Business, Twitter, Mautic, Mailchimp, Drift, Zapier and other marketing tools. Knowledge of Drupal is an asset.
  • Video and design skills are a plus!
  • You are hands-on, communicative, proactive and driven to gain knowledge and learn from experts.
  • Good knowledge of Dutch is important.

What do we offer you?

  • You will join a challenging, innovative company with a clear vision focused on 6 core values.
  • You will work closely with our Chief Revenue Officer, Sales Team and Management Team.
  • Entrepreneurship and ambition are strongly encouraged at Dropsolid. You get the opportunity to detect opportunities, to think along with the company by improving processes and to realize your personal ambitions.
  • A workplace with a very pleasant atmosphere and a lot of fun. Nice colleagues and original team activities.
  • A comprehensive salary package with fringe benefits, 12 ADV days and many growth opportunities.
  • You are willing to attend events in Belgium and abroad.

Location: Ghent and/or remote