DXP connects IT, Business and Marketing
A DXP is not the only tool you need to build cutting-edge, personalized digital experiences. You also require marketing tools, customer service solutions, a CRM, and the freedom to choose other point solutions (to address specific business issues) that fit your business needs.
The DXP sits at the center of these, using APIs to aggregate and orchestrate data to determine the best experience for every visitor.
Marketing, sales and service departments can benefit from the aggregated customer data in the Customer Data Platform (CDP) component of the DXP. They can manage and personalize content, forms and customer journeys from a central hub.
As your business digitally matures, you can gradually add new components, tools and features. A benefit of an Open (Source) DXP is that your IT team or integrator remains in control of the platform at all times, allowing them to easily create and connect new components.