Wednesday, June 16th, 11.00h - Room 1
In the era of consent, privacy, and GDPR it may no longer seem acceptable to do behavioral personalization. But, personalization doesn’t have to be an Evil Big Brother.
Personalization is proven an effective way of increasing engagement. As a visitor, you feel understood. It leads to better user experience and higher conversion, as long as it’s done in all trust and consent.
Nick will explain how Drupal, Mautic, and Apache Unomi can be seen as a Digital Experience Platform without lock-in, without handing over your data to an external software vendor.
The session includes a technical deep dive into Apache Unomi, how it can be used to deliver highly personalized experiences, compliant with the GDPR regulations, and with respect to users' trust.
This is an update of last years session that features many new possibilities like language detection, geolocation but also an open-source integration hub UI so you can link your customer data profile to Mautic and reverse