Digital integration hub, enterprise integration hub, or cloud integration hub? It goes by different names. We’ll keep it simple and consistently refer to integration hub in this article.
An integration hub is a tool that allows businesses to connect multiple applications independent of where they are located, in different cloud environments, or on-premise. And it does so without coding.
Typically these tools allow the user to connect multiple applications in a GUI, or Graphical User Interface. This way the user can orchestrate workflows by connecting components via drag and drop, and easily add and remove application integrations this way.
For example, you can send a Slack message whenever a new lead is entered in your marketing automation without a single letter of code.