Costs are made in several areas: the platform itself, the implementation, the data integrations, the necessary accessibility, the UX research, the digital and data strategy, the puzzle in your existing enterprise architecture, the maintenance contract, and SLA to keep your platform secure and performing and all your important details of the cookie consent strategy and additional module.
The return on your investment spreads across all these domains. You probably think first about marketing: more leads, higher Customer Lifetime Value, and a lower lead acquisition cost. Or the IT-added value: security, performance, and scalability. But it goes much further than that. For example, think about:
- More efficient teams: content editors can work faster, but also your customer service, for example, gets fewer calls because your online self-service is better.
- Smarter data handling: your customer experience becomes more relevant, and you can make better data-driven decisions.
- Better accessibility: your user experience improves for a wider audience and all your customers, members, citizens, patients... get involved.