Last year, open-source marketing automation platform Mautic launched its very first Mautic Conference. As one of the top contributors, we're proud to be a Silver sponsor again. It's fully in line with our vision as an open MarTech agency, Mautic-contributor, and open-source enthusiast.
With no less than 5 sessions on different topics, our Dropsolid speakers are eager to share their knowledge, get in touch with the community, and spread some open-source marketing automation love.
Curious? Tune in at one of our sessions below!
How we put Mautic into practice
We've been working with Mautic for a while now. We do hosting, implementation and training. And that's not all, our knowledge keeps on growing. Plugin and feature development are also part of our expertise. And of course, we love to give that back to the community via contributions.
Relevance is key nowadays, we all know that. To keep up with this trend and to create an omnichannel experience, we integrate Mautic with Drupal personalization via our Open DXP, Dropsolid Experience Cloud.
All of this with our love for open-source, the combined knowledge of our experts, and in a client-centric way. We communicate with the teams, go into dialogue with our clients, and figure out the best way to make the individual projects a success. Either by unburdening the client completely or by training their teams so they can put our thought knowledge into practice.
Open & Personalized User Journeys with Mautic, Drupal & Apache Unomi in a GDPR era
Wednesday, June 16th, 11.00h - Room 1
In the era of consent, privacy, and GDPR it may no longer seem acceptable to do behavioral personalization. But, personalization doesn’t have to be an Evil Big Brother.
Personalization is proven an effective way of increasing engagement. As a visitor, you feel understood. It leads to better user experience and higher conversion, as long as it’s done in all trust and consent.
Nick will explain how Drupal, Mautic, and Apache Unomi can be seen as a Digital Experience Platform without lock-in, without handing over your data to an external software vendor.
The session includes a technical deep dive into Apache Unomi, how it can be used to deliver highly personalized experiences, compliant with the GDPR regulations, and with respect to users' trust.
This is an update of last years session that features many new possibilities like language detection, geolocation but also an open-source integration hub UI so you can link your customer data profile to Mautic and reverse
6 hands-on & practical Tips for a Successful Marketing Automation Implementation
Wednesday, June 16th, 11.00h - Room 3
Marketing automation is only as good as the implementation, the process and the commitment behind it. I have experienced a number of companies that were deeply impressed by marketing automation but failed to set up a thorough and realistic plan and process beforehand. The result was a non-working marketing automation platform that only cost money instead of yielding anything.
In this 30 minute session, Leen and Els will share the 6 most important tips to avoid the well-known pitfalls in the introduction and implementation of marketing automation and to ensure that you start with the right mindset.
Composerisation in Mautic 4
Wednesday, June 16th, 14.00h - Room 2
We've added a bunch of composer improvements to Mautic 4. Learn in this session what was added, how we tackled it, and how it can benefit theme development, plugin development, and general maintainability of your Mautic codebase.
How to fit Mautic in your omnichannel customer journeys?
Thursday, June 17th, 15.00h - Room 2
By linking Mautic with an Open Customer Data Platform and other Marketing tools, you create relevant omnichannel customer journeys. In this session, I will explain how we did it at Dropsolid and what it can mean for you. The demonstration includes Drupal website personalization, chatbot personalization, and more effective social (re)targeting.
The Essential Framework to a Marketing Automation Strategy
Thursday, June 17th, 18.00h - Room 2
Building a successful marketing automation strategy can be challenging. You need to start from your strategic marketing goals and translate them into tactical campaigns, segments, and actions.
Dropsolid created a framework to help build an effective marketing automation strategy doing exactly that. Discover how the framework can help your business or your clients when implementing Mautic marketing automation.
Join us for an exciting session!
Interested in joining one of our sessions at Mautic Conference? Get your ticket below and come say hi!