Building the best digital experience for end-users step by step together

To make End-users of digital experiences happy and increase engagement these teams need to work together on the DXP:

 

Developers

Developers need the freedom to develop on both CMS (front-end and backend) and marketing automation platforms to extend functionality and integrate other platforms.

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Site builders

Site builders need to be able to quickly build new sites from components without the intervention of developers or DevOps using no-code/low-code tooling.

Enterprise architects

Enterprise architects need to be able to build the DXP into the existing enterprise architecture step by step.

Marketers

Marketers need to build and measure campaigns using a 360 view of the customer. They needed both CMS, marketing automation and customer data platforms to be integrated in order to build highly personalized campaigns.

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Content editors

Content editors need an easy-to-use content experience editor to put out personalized content to multiple audiences.

Data scientists

Data scientists need to connect multiple data sources to the customer data platform to make the 360 customer view available for the marketers. They also need to be able to analyze data from campaigns in order to find the best segments using AI.

Marketing managers

Marketing managers need to have a clear overview of high-value segments and campaign effectiveness.

IT management

IT management needs an easy way to overview all digital properties to ensure costs, security and compliance.

Data protection

Data protection officers want to make sure data can be controlled and require data to be stored on-prem when needed. Our hybrid approach allows this.

Management

Management needs freedom and a low entry barrier to create a digital customer experience so a fast time to value is possible without having to spend a fortune and waiting an eternity while avoiding vendor lock-in.

Working together on multi site & multi channel digital experiences

Typically all of these teams need to manage multiple digital properties with multiple channels. Multiple marketing automation instances and lots of data streams that can be collected in the CDP and made actionable for marketers and content editors to create the customer journeys that delight customers and increase engagement and conversion.

We, at Dropsolid Experience Cloud, believe that small to large enterprises need an open way to interact with customers without being locked in. We also believe that a low barrier to entry is crucial to a successful digital transformation on the digital experience level.

Marketers and developers are more productive if they co-create on open platforms

For Marketeers

Create personalized experiences across all digital channels.

An experience is never optimal.
Identifying the right pain points and iterating to improve is crucial.

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For Developers

Build fast and scalable websites with open technologies.

An experience is never optimal.
Identifying the right pain points and iterating to improve is crucial.

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Everything you expect from a DXP and more

More about DXP

Fast time to market

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Portability (no vendor lock-in)

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Flexibility to integrate

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Interesting TCO

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