Managing over 100 local websites through Dropsolid Experience Cloud. Advanced search capabilities through SOLR technology and integration of their current CRM: Salesforce.
The 4 most important requirements
- For ERA, the property search module is the most crucial element of their websites. It needs to be both fast and tailored to meet the distinct search criteria of different visitors.
- All property information is stored in a centralized Salesforce entity.
- Since ERA is comprised of a large network of independent brokers, an additional challenge arose in trying to maintain a corporate identity in a bi-lingual environment while allowing local brokers to manage their own content.
- Local brokers are trained to work with Salesforce to maintain a vast amount of property information per legal requirements. ERA wanted to avoid having them to work with too many different tools, for reasons of efficiency and maintenance costs.
Users can choose to save search filters and receive alerts when new properties that match their search criteria are added. This is a fully automated process, made possible by a Salesforce integration.
The CRM stores all property, broker and customer data in a single location. Whenever a property is added or updated in Salesforce, these changes are automatically pushed to the website. Before publishing changes online, individual brokers can select a Live Preview from within the Salesforce environment to validate any content changes.
ERA is a global real estate network, with over 100 local real estate brokers in Belgium. The company is known as a well-established and leading partner for selling, buying or renting a property. As they strive for ultimate customer satisfaction, the need for online presence and user-friendliness is a critical success factor.