Users can choose to save search filters and receive alerts when new properties that match their search criteria are added. This is a fully automated process, made possible by a Salesforce integration.
The CRM stores all property, broker and customer data in a single location. Whenever a property is added or updated in Salesforce, these changes are automatically pushed to the website. Before publishing changes online, individual brokers can select a Live Preview from within the Salesforce environment to validate any content changes.