Organizations constantly change, grow and evolve. Digital transformation doesn't always happen overnight, and different teams may grow at different rates. When there’s chaos due to this growth, governances are often only built to regain the control that has gone lost.
As a result, local teams may start using their own CMS, emailing tools, and CRM solutions. Building small solutions in-house may be a temporary fix, but it's not sustainable. The fragmented data and IT architecture can impact the budget, make central KPI reporting difficult, create hard-to-control data governance, and may cause security risks.
The challenge is to regain control over brand consistency, IT architecture, data governance and security, budget, and change management in the local teams. Sounds familiar? A Multi Mautic setup can help facilitate distributed marketing automation and support organizational growth. While no software can solve everything overnight, a Multi Mautic setup can provide the right solution for organizations looking to regain control and maintain consistent growth.
Marketing automation with Multi Mautic is a powerful approach to managing your marketing campaigns across multiple regions and markets. By giving local teams more control over their marketing efforts while also providing a centralized way to coordinate global campaigns, you can create a more efficient and effective marketing strategy that drives better results while keeping control of your data, budget, and governance.
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