A website with over 1,000 published documents that are easily accessible thanks to a user-friendly search engine. And fully automated online membership recruitment through the website, Teamleader, and Mailchimp.
Professionalizing EAPHM's digital presence
EAPHM is active in 27 European countries, with a digital platform at the center stage as a tool to connect with all members. Key objectives for improving the organization's digital presence were as follows:
- Attract new members.
- Distribute large quantities of high-quality content to members and potential members in a way that would be both user-friendly and easy to maintain for the organization.
- Automate member acquisition and management workflows.
- Further, integrating the digital platform with existing CRM and marketing automation tools.
- Allow less tech-savvy site owners to manage all digital entities.
The European Association of Porcine Health Management (EAPHM) is the community of specialist pig veterinarians in Europe. Its main objective is to provide all European practitioners with a platform for information sharing and skill development. The EAPHM website acts as virtual home to the association and it is a hub and meeting point for all members.