Inagro provides information to farmers and interested parties in a variety of ways. One of the most efficient channels is email. Through a fully personalized newsletter, they provide weekly updates to their target audience.
The newsletter in short:
- 1 newsletter each week
- 400 articles per year
- +7.000 recipients
Inagro used to send out their newsletter through a completely self-built system. When looking for a new setup, they wanted a marketing platform that offered more extensive capabilities. Integrations with, for example, Microsoft Dynamics for synchronizing contacts and the CMS for retrieving personalized content also needed to be easily possible. In the custom solution, this all came at a cost and with limitations.
For this, we came up with an extension to Mautic: a powerful combination of customization combined with the flexibility of open source. There was no need for an email editor; that comes out of the box with Mautic. In addition, Inagro now gets a clear report in Mautic with interesting insights such as: how many mails bounce, the time when the mails are opened ... This way Inagro provides its members even better with the right information.