A fully autonomous email system that converts content from the website into a personalized newsletter.
A weekly newsletter tailored to each recipient
Inagro provides information to farmers and interested parties in a variety of ways. One of the most efficient channels is email. Through a fully personalized newsletter, they provide weekly updates to their target audience.
The newsletter in short:
- 1 newsletter each week
- 400 articles per year
- +7.000 recipients
Inagro used to send out their newsletter through a completely self-built system. When looking for a new setup, they wanted a marketing platform that offered more extensive capabilities. Integrations with, for example, Microsoft Dynamics for synchronizing contacts and the CMS for retrieving personalized content also needed to be easily possible. In the custom solution, this all came at a cost and with limitations.
For this, we came up with an extension to Mautic: a powerful combination of customization combined with the flexibility of open source. There was no need for an email editor; that comes out of the box with Mautic. In addition, Inagro now gets a clear report in Mautic with interesting insights such as: how many mails bounce, the time when the mails are opened ... This way Inagro provides its members even better with the right information.
Mautic and Inagro, a perfect match
Dropsolid wants maximum flexibility for data and tools for all its customers. This is also why we prefer to choose open source solutions.
Why we chose open source?
For 5 good reasons.
Together with Inagro, we chose the combination of an open source platform for marketing automation (Mautic) and an open source platform for content management (Drupal).
Open standards and fewer bugs.
Why not just Drupal, but also Mautic?
We could also rebuild the entire system in Drupal, or choose to interface with a closed sourced, and therefore less flexible, marketing automation tool. To ensure long-term success, we deliberately choose to implement Drupal with Mautic. And there are a lot of good reasons for that. Six to be exact:
Visual email builder
Handy for staff members who need to set up emails.
Graphical campaign builder
Through a tree structure system, you can build your campaigns very clearly.
The tech behind the scenes
All campaigns have a start and end date. The Mautic Cron job is triggered and starts sending out the newsletter automatically.
The taxonomy tree stores all the categories that users are interested in. Through the CMS, the editor easily creates, rearranges and deletes them. Everything syncs automatically with Mautic.
Inagro provides science-based practical research and transfers knowledge to stakeholders in the agricultural sector. They are mainly active in arable farming, and vegetable growing, but organic farming, animal husbandry, aquaculture, and insect farming are also part of their field of action.