Faster time-to-market in a competitive global landscape.
Maintaining a uniform corporate identity with operations in over 50 different countries.
A distributed content management system, manageable through a central platform by the multi-market module.
Centralized management of corporate branding and content, faster time-to-market for new websites, and local marketers manage their own sites completely independently.
A uniform branding over all countries
As a global player that had gone through a series of acquisitions over the past years, the digital landscape for Lotus had become fragmented. HQ was struggling to maintain its unified corporate branding and was having a hard time pushing relevant content consistently to individual local markets. Needless to say, overhead costs for keeping all websites live and updated with new products had risen exponentially.
Dropsolid put in place a distributed content management system on a centrally managed platform, using the Multi-Market Module. Advanced content permission management allowed us to combine central content distribution with local website maintenance.
The new Lotus websites are fully responsive with detailed product info and a recipe view optimized for mobile devices, making it easy to follow step-by-step instructions while baking.
It didn’t take long for Lotus to start feeling the effects of this new approach:
Corporate branding and content can be centrally managed, in turn decreasing the marginal costs of adding new brands to a minimum.
Faster time-to-market through close collaboration with the Dropsolid Solutions and Content teams to manage go-live for additional markets.
Local marketers receive tailored training to start managing their local content independently.