In recent years, Soudal has grown exponentially - both in terms of product offering and markets served. It had become a tremendous challenge to keep providing relevant information online in different languages. As Soudal's business is organized around customer service excellence, it wanted to find a way to cover its challenges, including:
- Over 12.000 products, with different info for each audience,
- Websites in more than 30 languages,
- a different offering for professionals and DIY customers.