The biggest challenge lies in the 3-dimensional complexity of exposing the right product information to multiple countries, in multiple languages to multiple audiences (DIY vs Pro). Not to forget that Soudal has over 12.000 products that are managed in a central Product Information Management System (PIM) with a lot of multimedia content like pictures, video tutorials, manuals...
In recent years, Soudal has grown exponentially - both in terms of product offering and markets served. It had become a tremendous challenge to keep providing relevant information online in different languages. As Soudal's business is organized around customer service excellence, it wanted to find a way to cover its challenges, including:
- over 12.000 product variations, with different info for each audience,
- websites in more than 10 languages, in more than 20 countries,
- a different offering for professionals and DIY customers,
- more than 100.000 website sessions per month,
- 13 different domains.
Soudal needs to plan and release new markets in a deterministic way. At all times, the websites need to be available, up to date with the latest products, secure, and upscalable with new features and markets. The technology choices must be well-considered, sustainable, scalable, and future-proof. Initially, the migration of product data via the PDS to the website took several hours daily.