SVG
Solution
Strategy, implementation, and optimizations with the goal that Soudal's local marketers can work completely independently.
All info available in a few clicks
In recent years, Soudal has grown exponentially - both in terms of product offering and markets served. It had become a tremendous challenge to keep providing relevant information online in different languages. As Soudal's business is organized around customer service excellence, it wanted to find a way to cover its challenges, including:
- Over 12.000 products, with different info for each audience,
- Websites in more than 30 languages,
- a different offering for professionals and DIY customers.
About Soudal
Soudal Group is Europe’s leading independent manufacturer of sealants, adhesives and PU foams. The family-owned business caters to construction professionals, retail clients and industrial assembly companies. The company sells over 12.000 different products, which are sold across 138 countries worldwide.