Soudal: multi-site experience

DIY or professional? Tailored product info in just a few clicks.

Challenge

All multilingual product information is available in a few clicks for the different target groups. The scope? More than 12,000 products, 30 different languages, and a different offer for do-it-yourselfers or self-employed people.

Solution

Strategy, implementation, and optimizations with the goal that Soudal's local marketers can work completely independently.

Result

A user-friendly website for all different target groups, expandable in 30 languages. And 4 times more organic traffic through SEO optimizations.

To top it off: a Feweb Award for best B2B website in Belgium.

All info available in a few clicks

In recent years, Soudal has grown exponentially - both in terms of product offering and markets served. It had become a tremendous challenge to keep providing relevant information online in different languages. As Soudal's business is organized around customer service excellence, it wanted to find a way to cover its challenges, including:

Over 12.000 products, with different info for each audience,
Websites in more than 30 languages,
a different offering for professionals and DIY customers.

An open two-way collaboration

Dropsolid and Soudal work together on different levels: the strategy is worked out together, the implementation is taken care of by Dropsolid and possible optimizations are discussed, worked out and taught to the local Soudal marketers.

The collaboration is very open in both directions so that we can quickly see tangible results.

The result?

The revamped website is designed to optimize the user experience for the different types of visitors that Soudal caters to. Each visitor should now easily be able to find the information they need in a few clicks.

Professionals are able to log in, allowing them to download specific info for their clients.
DIY clients can easily find information on how and when to use certain products. In addition, tutorial videos have been added to explain common questions about popular products.

The new website is integrated with SAP. The website uses available data from the ERP to retrieve relevant product information, including technical spec sheets, packshots and tutorial videos. This integration, combined with Dropsolid’s Multi-Market Module enables Soudal's marketing team to deliver vast quantities of products and related information to the different types of customers through all local websites. This allows for a seamless customer journey, while decreasing the time spent by the support team answering questions.

The website was first launched in Dutch and French, with a medium-term roadmap for the addition of an extra 30 languages over a two-year time span.

3 months after Go-live of the first new websites, the organic traffic is 4 times higher than before! Our Drupal developers and architects include technical SEO in the foundations of each web project. Great results guaranteed.

In 2019, Soudal was awarded "B2B Website of the year" by the Feweb Excellence Awards. A great honor for our teams!

Visit the website

About Soudal

Soudal Group is Europe’s leading independent manufacturer of sealants, adhesives and PU foams. The family-owned business caters to construction professionals, retail clients and industrial assembly companies. The company sells over 12.000 different products, which are sold across 138 countries worldwide.