To make sure you can offer a consistent content experience across all your digital channels, we've built the External Content Plugin.
What does the plugin do?
It enables marketers to send automated personalized news updates with Mautic. The content of the emails comes directly from the Drupal CMS. This can be done without recurring developer involvement and manual actions in Mautic.
How does the plugin work?
- Create content in Drupal: news, blogs, and other content types
- Tag these content types with interest categories
- Use the same interest categories in your newsletter subscription process
- Link your Drupal with your Mautic via an API and Mautic plugin
- Add email tokens in your emails to include the right personalized content directly from your Drupal and automate the email sending
A bit more in-depth explanation
In your Drupal website, you typically have news articles, blogs, products, events, and similar content types linked to certain tags or interests. When visitors subscribe to receive your newsletters (via a Mautic form), you can ask them about their interests to send them relevant and personalized updates. These categories on your subscription form are the same as the tagging of the content in your Drupal. Your Drupal site is extended with an API to send the latest content to the External Content Plugin. The business logic is in this API. It decides which content is sent to Mautic, and for which audience. The External Content Plugin needs to be enabled in Mautic and connected with the Drupal API. This plugin links the content received from the Drupal API with the email tokens.
You add dynamic content to the email with tokens. Marketers can add one or multiple versions of the token into the email content at any position where they want to add the dynamic content. They can create the token dynamically. This means that they can adapt or create new personalized content per e-mail campaign without the need for a developer.
Last but not least, you can automate the email sending as you want with Mautic. You can send it daily, weekly, or monthly. Or even use a Mautic Preference Center to send news updates at the interval of choice of each receiver. Et voila, you are good to go. Your visitors will automatically receive personalized news updates without the need for any manual interventions after the initial setup.