Mautic is an open source marketing automation platform. In fact, it's the most used open source marketing automation on the planet. Marketing teams use it to create email marketing, lead generation, webforms, and automated marketing campaigns.
It is a SaaS product that can be installed, hosted, configured, and directly used by marketers. As soon as the email-sending configuration is done, marketing teams can create emails, forms, and campaigns. This is different from Drupal projects, where site building and theming need to be done by developers before marketers can start to manage the website. However, the Mautic community is not as mature yet as the Drupal community. Mautic Inc. was born in 2019. In recent years, the community, the install base, and the number of active contributions have grown fast.
To blend the email platform into the digital experience, some customization in Mautic can be required. That this is possible, is a huge benefit of Mautic compared to proprietary Marketing Automation solutions. There are several ways to develop in Mautic. I will go deeper into this in the next part.
Let’s have a look at the comparison between Mautic and Drupal:
| ||Mautic||Drupal |
|Open source||Yes ||Yes |
Size of community
Can be used by marketers without a development track at the start
|Yes ||No |
Allows custom development to meet exact client needs
Yes - preferably via plugins
Yes - via modules
Allows integrations with other tech