Dropsolid DXP, the most open Drupal powered DXP for enterprises with a low entry barrier

Blog
Posted on
18/08/2022
Dropsolid DXP - the most open Drupal powered DXP

The story of Dropsolid Experience Cloud

Dropsolid Experience Cloud (DEC) spun out of Dropsolid Agency, one of the leading Drupal service providers in Europe with a team of almost one hundred experts. DEC is a platform that understands both the needs of an agency serving enterprise customers with and without in-house developers and marketers.

Dropsolid Digital Agency acts as an agency for several customers delivering strategy, design, integration and support services around digital experiences for Belgium-based enterprises. It also staffs in-house teams and delivers consulting services and training to its customers. Next to being one of Europe's leading Drupal experts, teaching customers how to fish instead of just giving them fish is one of the strong points why customers choose Dropsolid Digital Agency. 

Needless to say we know what an agency needs to deliver a Drupal-based digital experience and we also know what customer teams need to do with a DXP.

The gap in the DXP market

We looked for an enterprise-class, open DXP for customers already on Drupal where they could grow their digital experiences with, while increasing their digital maturity. We couldn't find anything on the market that was open enough and allowed a low entry barrier.

Dropsolid experience cloud - 3 circles

Dropsolid already built its Drupal web ops cloud platform, hosting thousands of Drupal instances for agencies and enterprises. The step to extend this web ops platform to a full DXP-ops platform was logical. The move to integrate an open marketing automation platform like Mautic and an open customer data platform engine like Unomi was the right one.

Some web ops platforms were very useful but unfortunately not Drupal focussed. We didn't find any Drupal focussed web ops platforms with a low entry barrier that also had the DXP component. DXP is much more than just hosting and web ops. Not being able to have all components of the DXP integrated out of the box makes it difficult for customers to enter the platform. Gluing together different products requires expert knowledge and increases the barrier to entry.

Dropsolid makes it easier to go from CMS to DXP.

How to create a DXP with Drupal

We also needed our DXP to be extra open as we were getting a lot of European customers who require a high degree of data sovereignty. Some web ops platforms allowed this but they lacked the Drupal-specific capabilities and the DXP component. Our hybrid approach where we can deploy both on-prem and in the cloud allows our customers this extra degree of freedom. This openness of the platform allows us to deliver both the DXP and web ops (or rather DXP-ops) capabilities to customers like governments that require a high degree of data sovereignty. 

Not finding the perfect match made us double down on this open DXP vision with a low entry barrier. So it's not a surprise this open DXP is born out of a digital experience agency with a service offering for enterprises that need this. First hand, we know agency needs and enterprise needs so we've built the perfect fit.

    SVG

    Building the best digital experience for end-users step by step together

    To make End-users of digital experiences happy and increase engagement these teams need to work together on the DXP:

     

    Developers

    Developers need the freedom to develop on both CMS (front-end and backend) and marketing automation platforms to extend functionality and integrate other platforms.

    Site builders

    Site builders need to be able to quickly build new sites from components without the intervention of developers or DevOps using no-code/low-code tooling.

    Enterprise architects

    Enterprise architects need to be able to build the DXP into the existing enterprise architecture step by step.

    Marketers

    Marketers need to build and measure campaigns using a 360 view of the customer. They needed both CMS, marketing automation and customer data platforms to be integrated in order to build highly personalized campaigns.

    Content editors

    Content editors need an easy-to-use content experience editor to put out personalized content to multiple audiences.

    Data scientists

    Data scientists need to connect multiple data sources to the customer data platform to make the 360 customer view available for the marketers. They also need to be able to analyze data from campaigns in order to find the best segments using AI.

    Marketing managers

    Marketing managers need to have a clear overview of high-value segments and campaign effectiveness.

    IT management

    IT management needs an easy way to overview all digital properties to ensure costs, security and compliance.

    Data protection

    Data protection officers want to make sure data can be controlled and require data to be stored on-prem when needed. Our hybrid approach allows this.

    Management

    Management needs freedom and a low entry barrier to create a digital customer experience so a fast time to value is possible without having to spend a fortune and waiting an eternity while avoiding vendor lock-in.

    Working together on multi site & multi channel digital experiences

    Typically all of these teams need to manage multiple digital properties with multiple channels. Multiple marketing automation instances and lots of data streams that can be collected in the CDP and made actionable for marketers and content editors to create the customer journeys that delight customers and increase engagement and conversion.

    We, at Dropsolid Experience Cloud, believe that small to large enterprises need an open way to interact with customers without being locked in. We also believe that a low barrier to entry is crucial to a successful digital transformation on the digital experience level.

    Cheery Webdevelopers

    Featuring the most open DXP

    A modern CMS needs to be agile and composable. Building blocks like Drupal are open, mature (Drupal is a shark) and composable, Drupal has been able to adapt to every big change in web development, and has the right foundation to build on top of it. But it doesn't come like that out of the box.

    That’s why, at Dropsolid, we took the Drupal CMS and enhanced it with all of our experience building cutting-edge digital experiences.

    We did the same with Mautic on the marketing automation level and with Unomi as an engine for personalization and customer data. Combine this with our DevOps (or rather DXP-ops) platform you get a powerful composable digital experience platform where enterprises can built their digital future on.

       

      The Dropsolid Experience Cloud product and vision

      Dropsolid CMS is a SaaS-based Drupal CMS with additional capabilities like:

      Layout builder
      • No-code content editor experience with enhanced Layout Builder.
      • Headless front-end out of the box (Next.js based) that works with the sitebuilding experience: save developer time while preserving content editor freedom.
      • Built-in SEO optimizations and best practices.
      • Enhanced security, performance and scalability managed service for Drupal by leading Drupal experts in Europe.

      Dropsolid Marketing Automation is a SaaS-based Mautic with additional capabilities like:

      CTA Dropsolid Experience Cloud 6
      • Support for high-volume email sending.
      • Multi Mautic (deploy new Mautic installations from the interface and have an overview of your all your Mautic installations)
      • Enhanced email editor experience with out of the box responsive email templates using GrapesJS
      • Advanced analytics & dashboards.
      • Mautic config manager (copy templates and configuration from one Mautic to another)

      Dropsolid Customer Data Platform is a SaaS-based Unomi and N8N with additional capabilities like:

      Customer Data Platform
      • Adding data from any source or channel with N8N
      • 360° customer profiles with data from any source or channel.
      • Visual segment builder to build actionable audiences that are available for reporting and personalization.
      • AI-powered pattern recognition to discover high-value audiences.
      • Personalization across all digital channels and out of the box via CMS and Marketing Automation.
      • Advanced analytics & dashboards.

      Dropsolid Drupal & Mautic  Development Cloud powered by Gitlab is a SaaS-based WebOps platform with capabilities like:

      Drupal Cloud
      • Maximized developer productivity with collaboration features and tools to increase the speed of your project pipeline.
      • No-ops development tooling optimized for Drupal: no more need for infra intervention.
      • Hybrid cloud capabilities with K8s: Deploy Drupal, Mautic and Unomi on perm or in the cloud to guarantee data compliance, security & sovereignty.
      • Website portfolio management tools: multi drupal, multi Mautic,…
      • Headless-ops (node.js)
      • Mautic - DevOps.

      Going to DXP-ops is like going from cms to dxp. One platform for all your DXP components.

       

      This forms the open Dropsolid Experience Cloud that enables organizations to build customer-centric experiences and drive home results. Build faster, increase Traffic, increase Conversion, increase Customer Satisfaction, increase Customer Lifetime Value, decrease Customer Acquisition Costs and Reduce costs.

      Dropsolid DXP - the most open Drupal powered DXP
      DXP FLow

      Conclusion

      We can say we are the most open Drupal-based DXP on the market because:

      • Our Dropsolid CMS is fully open
      • We open source our contributions on the Dropsolid CMS, Marketing automation & CDP to the Drupal, Mautic and Unomi community
      • Our platform allows both on prem and in the cloud deployment as it fits your organization's business needs and data sovereignty needs

      We are a DXP with a low entry barrier because:

       

       

      Dropsolid Experience Cloud is a DXP that has a low entry barrier for enterprise small to large and enables teams to build engaging digital experiences for their end-users.

      Experience our platform

      Let's lower the barrier to success and start reaping the benefits of an enhanced digital experience. It's easy to do business with us. Contact one of our DXP business experts, to understand your business needs even better.